1. Introduction

Welcome to [Chloe Hooper’s Website] (“we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you share with us.

2. Information We Collect

When you subscribe to receive exclusive content, events, podcast releases, and research opportunities, we collect:

• Name
• Job Title
• Email Address

3. How We Use Your Information

We use your information to:

• Send you exclusive content, event invitations, and podcast updates
• Provide opportunities to participate in research projects
• Improve our content and user experience
• Comply with legal obligations

4. How We Store and Protect Your Information

We store your data securely and implement appropriate security measures to protect it. We do not sell or share your personal information with third parties for marketing purposes.

5. Your Rights

You have the right to:

• Request access to or deletion of your personal information
• Unsubscribe from our emails at any time by clicking the “Unsubscribe” link or contacting us at hello@chloehooper.me

6. Third-Party Services

We may use third-party services (e.g., email marketing providers) to manage our communications. These services comply with data protection laws.

7. Changes to This Policy

We may update this policy periodically. Any changes will be posted on this page.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@chloehooper.me.

The Limitless Equation

Your privacy and security are our top priorities. Learn how we protect your data and what controls you have over your personal information.

Your Data is Secure

We use bank-level encryption, never sell your data, and give you full control over your information. Your wellness journey is private and protected.

Data We Collect

What personal information do you collect?

We collect the following types of information to provide you with a personalized experience:

• Account Information: Email address, password (securely hashed), display name, and optional profile avatar.
• Personal Wellness Data: Habit tracking and completion history, mood check-ins and wellness metrics, journal entries and personal reflections, values and boundaries tracking, inner critic entries (your thoughts and reframes), power moves and personal wins.
• Community Data (Optional): Stories and discussions you post, comments and likes, companion/friend connections, challenge participation.
• Derived Data: Habit streaks and badge unlocks, community statistics and leaderboards.

Do you collect location or biometric data?

No. We do not collect GPS location data, biometric information from health apps, device identifiers beyond session tokens, or contact information beyond your email address. We respect your privacy and only collect what's necessary to deliver our service.

How do you use my data?

Your data is used exclusively to enhance your experience:

1. Service Delivery: To provide habit tracking, wellness features, and community connection.
2. Personalization: To customize your experience and provide relevant insights.
3. Notifications: To remind you about habits and notify you of community interactions.
4. App Improvement: To analyze usage patterns and improve features (no third-party analytics).

We never use your personal wellness data for marketing purposes or share it with advertisers.

How We Protect Your Data

How is my data secured?

We implement multiple layers of security to protect your information:

• Encryption in Transit: All data is transmitted using HTTPS/TLS encryption, ensuring your information is protected as it travels between your device and our servers.
• Encryption at Rest: Your data is encrypted in our database, providing protection even when stored.
• Authentication Security: We use industry-standard JWT (JSON Web Token) authentication with auto-refreshing sessions. Your password is never stored in plain text—it's securely hashed using modern cryptographic algorithms.
• Access Control: Row-Level Security (RLS) policies ensure users can only access their own data. Each database query is automatically filtered to show only your information.
• Secure Storage: Session tokens are stored using platform-level encryption (iOS Keychain, Android Keystore).

Who has access to my personal data?

Your privacy is our priority:

• Your Data is Yours: Only you can access your personal wellness data—journal entries, inner critic reflections, mood check-ins, and habit details.
• Community Data: Information you choose to share publicly (stories, discussions, profile) is visible to other app users based on your privacy settings.
• No Third-Party Access: We do NOT share your data with marketing companies, analytics platforms, social networks, or advertisers.
• Service Provider: We use Supabase (SOC 2 Type II compliant) for secure authentication, database, and cloud storage infrastructure.

What about my journal entries and inner thoughts?

Your most personal data—journal entries, inner critic reflections, and private notes—are stored with the highest level of protection. These are never shared, never used for marketing, and only accessible to you. We believe your mental wellness journey is sacred and private.

Your Privacy Rights & Controls

What privacy controls do I have?

You have full control over your data and privacy:

• Privacy Levels: Choose between Public, Friends, or Private visibility for your profile and community interactions.
• Selective Sharing: Decide what to share in the community—your habit progress, journal entries, and personal reflections always remain private unless you explicitly choose to share them.
• Companion Management: Control who can connect with you as a companion and view your shared content.
• Notification Preferences: Customize which notifications you receive and when.
• Data Deletion: Delete individual habits, entries, values, or any content you've created.

Can I export my data?

Data portability is important to us. While a full export feature is currently under development, you can:

• View all your data within the app at any time
• Request a data export by contacting us at hello@chloehooper.me

Coming Soon: Self-service export functionality to download all your personal data in JSON or CSV format, including habits, journal entries, values, check-ins, and complete profile information.

How do I delete my account?

We respect your right to be forgotten. You can delete your account directly from within the app:

1. Go to Settings (tap your profile icon, then Settings)
2. Scroll down to the "Danger Zone" section
3. Tap "Delete My Account"
4. Confirm your decision in the two confirmation dialogs

What gets deleted:

• Your profile and all personal data
• All habits and progress tracking history
• All community posts, stories, and interactions
• All badges and achievements
• All journal entries, inner critic reflections, and wellness data

This action is permanent and cannot be undone. If you have any issues with the deletion process, please contact us at hello@chloehooper.me

Third-Party Services

What third-party services do you use?

We use minimal third-party services to ensure your privacy:

• Supabase: Our primary backend provider for authentication, database, and file storage. Supabase is SOC 2 Type II compliant and provides enterprise-grade security.
• Expo: React Native development framework for app builds and over-the-air updates.

We DO NOT use:

• Google Analytics, Mixpanel, or any third-party analytics
• Facebook Pixel or social media tracking
• Advertising networks or data brokers
• External social media integrations

Do you sell my data to third parties?

Absolutely not. We will never sell, rent, or trade your personal information to any third party. Your data is yours, and we are committed to keeping it that way. Our business model is built on providing value to you, not monetizing your personal information.

Security Best Practices

How can I protect my account?

Follow these best practices to keep your account secure:

1. Use a Strong Password: Choose a unique password with a mix of letters, numbers, and symbols. Don't reuse passwords from other accounts.
2. Keep Your Email Secure: Since password reset links are sent via email, ensure your email account has strong security.
3. Sign Out on Shared Devices: Always sign out after using the app on devices shared with others.
4. Keep the App Updated: Install updates promptly to benefit from the latest security improvements.
5. Be Cautious with Public Wi-Fi: Avoid accessing sensitive data on unsecured networks.

What should I do if I suspect unauthorized access?

If you believe your account has been compromised, take these steps immediately:

1. Change your password right away
2. Sign out of all sessions
3. Review your recent activity for any suspicious changes
4. Contact our support team at hello@chloehooper.me

We take security incidents seriously and will work with you to secure your account and investigate the issue.

Data Retention & Compliance

How long do you keep my data?

We retain your data as follows:

• Active Account Data: Your personal data is retained as long as your account is active, allowing you to access your full history and progress.
• Deleted Items: When you delete individual items (habits, entries), they are permanently removed within 30 days.
• Backup Copies: Encrypted backups are maintained for disaster recovery purposes and follow our standard retention policy.
• Account Closure: Upon account deletion, your data will be permanently removed or anonymized according to your preference.

Are you GDPR and CCPA compliant?

We are committed to compliance with major privacy regulations:

• Right to Access: You can access all your personal data through the app.
• Right to Correction: Update your profile and data at any time.
• Right to Deletion: Request account and data deletion (full self-service coming soon).
• Right to Portability: Request a copy of your data in a portable format.
• Consent & Transparency: Clear information about what data we collect and how we use it.

For any privacy-related requests or questions, contact hello@chloehooper.me

Notifications & Communication

What notifications will I receive?

We send notifications to enhance your experience, not to overwhelm you:

• Habit Reminders: Gentle nudges to help you stay on track with your commitments
• Community Interactions: Notifications when someone likes or comments on your posts
• Challenge Updates: Progress updates and milestone celebrations for challenges you've joined
• Wellness Check-ins: Optional reminders for mood tracking and reflection

All notifications can be customized or turned off completely in your settings.

Can I control my notification preferences?

Yes! You have granular control over notifications. You can choose which types of notifications to receive, adjust timing, and turn off notifications entirely if you prefer. Access notification settings through your profile menu.

Contact & Questions

How do I contact you about privacy concerns?

We're here to help with any privacy or security questions:

• Privacy Questions: hello@chloehooper.me
• Security Issues: hello@chloehooper.me
• General Support: hello@chloehooper.me
• Data Requests: Send requests for data export or account deletion to hello@chloehooper.me

We aim to respond to all privacy inquiries within 48 hours.

How will I know if the Privacy Policy changes?

We will notify you of any material changes to our Privacy Policy through in-app notifications and email. You can view our full Privacy Policy at chloehooper.me/privacy-policy. We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of the app after changes indicates acceptance of the updated policy.

Need Help?

Have questions about your privacy or security? We're here to help.

Contact us at: hello@chloehooper.me

Last Updated: January 2026

© 2026 The Limitless Equation. All rights reserved.